Hi everyone! Today I’m going to introduce what PR communication channels are.
As I said in the last post, the use of PR communication channels are increasing and constantly changing. While some decades ago PR practitioners mostly used magazines, newspapers, radio and television as tool to spread their messages, nowadays, this ”one-way” form of communication is not sufficient anymore. People started to highlight their desire for a more interactive form of communication, as well as for readily available information. and the rise of internet was the solution, because it gave PR practitioners new opportunities and ways to put in practice their communication strategies.
I’m talking about social media platforms, of course. Facebook, Instagram and Twitter are widely used now and represent a powerful tool, because more and more people from any generation use them. Therefore, being able to engage in dialogue thanks to these tools can build a positive reputation in a company and understand the audience. So basically, traditional PR is one-way communication and digital PR is two-way.
Despite these new opportunities, it is important to know that the subject and the target audience play a central role in picking the right communication channel, because some of them are more effective in certain scenarios than others.
In the next post I will talk about PR communication channels more in details, so stay tuned!
The PR Girl 