In today’s world, technology has affected every aspect of human life, and PR is no exception. Digital communications are an increasingly relevant part of the PR practice and one of the newest trends is Virtual Reality.
Virtual reality is a fully immersive experience – not to be mistaken with augmented reality, which ‘only’ overlays virtual objects on the real-world environment, just think about Pokémon Go – which allows you experience anything, anywhere, anytime.
With a VR headset, you can explore a new city – Stockholm for instance – live in a different house or sitting behind the wheel of your favourite race car without stepping out of your own living room.
This extraordinary new technology is able to make intangible experiences, such as travelling, tangible. That is why marketers and PR practitioners testing the potential with this experiential and storytelling platform.
Social networks are already seeing the benefit of VR and AR and Edelman in its 2017 digital trends report highlighted how brand managers in every sector should educate themselves on VR and use it during conferences and industry trade shows.
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To read more about Edelman 2017 Digital Trends follow the link here: https://edelmandigital.com/wp-content/uploads/2016/12/2017-Edelman-Digital-Trends-Report.pdf
#publicrelations #PR #virtualreality #augmentedreality
The PR Girl 